What Is a Good CTR? (Click-Through Rate Explained) Ever wondered if your click-through rate (CTR) is actually good? You’re not alone. CTR is one of those numbers that marketers obsess over, yet it often feels elusive. Is 2% decent? Should you be hitting 10%? And why do some industries have sky-high CTRs while others barely […]

What Is ROAS in Marketing?  Why Should You Care About ROAS? Picture this: You’re running online ads, spending hundreds—maybe thousands—of dollars, but you’re not quite sure if it’s worth it. Are your ads making money, or are they just a fancy way to burn cash? Enter ROAS (Return on Ad Spend)—your secret weapon for understanding

What is LTV in Marketing? A Simple Guide with Real Insights Imagine running a business where you only focus on getting new customers without considering how much they’ll actually spend over time. Sounds risky, right? That’s where LTV (Customer Lifetime Value) comes into play. LTV isn’t just a marketing buzzword—it’s the secret sauce that separates

 What’s a Good CPC? Understanding Cost-Per-Click  If you’ve ever dabbled in online advertising, you’ve probably come across the term CPC—Cost-Per-Click. But what exactly is a good CPC? Is there a magic number you should aim for? Or does it depend on factors like industry, platform, and competition? Well, let’s dive deep and uncover everything you

 ROAS vs. CTR: What’s the Difference & Why It Matters Imagine you’re running an ad campaign. You’re getting tons of clicks, but sales? Not so much. Meanwhile, another campaign gets fewer clicks but makes way more money. What’s happening? That’s where ROAS (Return on Ad Spend) and CTR (Click-Through Rate) come into play. These two

 What Does CPM Mean? A Simple Guide to Cost Per Mille Imagine you’re flipping through a magazine, and you come across a flashy ad for the latest tech gadget. That ad placement didn’t happen by chance—it was carefully bought and paid for based on how many people would see it. In the digital world, the

What is a CPA in Marketing? What is a CPA in Marketing? Ever wondered how businesses measure the success of their ads? That’s where CPA (Cost Per Acquisition) comes in. CPA is a key performance metric in digital marketing that tells you how much it costs to acquire a customer or lead. Unlike CPC (Cost

 Understanding CAC in Marketing: What It Is & Why It Matters What is CAC in Marketing? Let’s talk money—specifically, how much it costs to get a new customer. That’s what CAC (Customer Acquisition Cost) is all about. In simple terms, CAC measures how much you spend to acquire each new customer. If you’ve ever wondered

CPO vs. CPA: What’s the Difference and Which One Matters More? If you’re running a business or managing marketing campaigns, you’ve probably come across the terms CPO (Cost Per Order) and CPA (Cost Per Acquisition). At first glance, they might seem similar, but they actually serve different purposes. Understanding the difference between these two metrics